Free Course: How I Grew My Hobby Blog from $0 to 6 Figures in 3 years

Learn from my 20+ years in digital marketing with this free 8-part video series delivered direct to your inbox
email marketing strategies for small business

Proven email marketing strategies for small business

Email marketing is one of the most cost-effective ways for a small business to reach their target audience. For marketers, email has many advantages in terms of analytics, scalability, and ROI. With email, you have two main strategies: create your own list or buy one. 

Top of Funnel

The Science of Top of Funnel Marketing

If you are running, or are in the process of starting your own business, one of the most important steps is to build a marketing plan that will guide you from start to finish. You need this roadmap before you make any final decisions about your company and its future. One of the important steps in achieving that is by developing a top-of-funnel marketing strategy (TOFU).

content creation software

41 of the best content creation software and tools available today

Choosing the best content creation software depends on your objectives. But no matter which tool you choose, it’s now easier than ever before to create engaging original content. Here are some of the best content creation tools for blog posts, articles, videos, and tutorials. 

inbound lead generation

inbound lead generation made simple

While inbound lead generation has been around for years, it can be confusing. Today I’ll make it simple to understand. Inbound marketing strategies are so powerful because they work on getting prospects to come to your website and find what they need without you having to go search them down or spend money on advertising. 

EDM Marketing

How to create EDM marketing campaigns

EDM marketing stands for Electronic Direct Mail. It is marketing through email, online adverts, and social media. The goal of this type of marketing is to generate leads and drive conversions. The difference between EDM marketing and email marketing is that it’s a direct form of communication since you reach out directly to each recipient in a highly targeted manner.

social media content creation

12 steps to an effective social media content creation strategy

Creating content for social media is a great way to share your thoughts with the world and connect with people. But how can you create content that will resonate with your target audience? Here are some social media content creation tips, as well as some dos and don’ts when it comes to crafting your message. 

website vs landing page

Website vs. Landing Page: What’s The Difference?

When it comes to digital marketing, deciding between a full-blow website or a landing page can be difficult. While there is no right or wrong answer, you do need to consider the following factors carefully.

Funnel Hacks

9 Funnel Hacks to increase leads and boost sales 

The secret to consistent sales online is a sales funnel. But what is a sales funnel? It’s a process. A process designed to lead your customer from “unaware” through to “ready to order”. Here are nine sales funnel hacks to increase your leads and sales.