12 steps to an effective social media content creation strategy

social media content creation

Free Course: How I Grew My Hobby Blog from $0 to 6 Figures in 3 years

Learn from my 20+ years in digital marketing with this free 8-part video series delivered direct to your inbox

Table of Contents

Creating content for social media is a great way to share your thoughts with the world and connect with people. But how can you create content that will resonate with your target audience? Here are some social media content creation tips, as well as some dos and don’ts when it comes to crafting your message. 

What is social media content creation?

Social media content is a term used to describe messages posted on social media platforms, such as Facebook or Twitter. These messages are often referred to as posts, and you can also create images or videos for these platforms.

Your content needs to resonate with your audience. If you’re creating something that doesn’t fit their needs, they will not engage with it.

Creating content for social media is an art, and there is no one answer to what works best on every platform. The key is to pay attention to who your audience is and what makes them tick. For example, if you’re trying to reach a younger demographic, engagement may be higher if you post funny images or memes. If you are trying to reach an older demographic, a more serious tone may work best.

A good strategy is to start by posting content that you find engaging and interesting and analyzing your audience’s response. You can also research what posts tend to be successful on each platform. For instance, Facebook has recently rolled out several new post formats that allow you to create a poll or use video.

How do I create content for social media?

Each social media platform has its own guidelines you must follow, so be sure to read through their rules before posting anything. For example, some platforms allow you to resize the size of a photo or video before posting it, while others do not. Also, different platforms have different lengths for posts. 

But producing great content isn’t enough. 

#1 – Do your research and know your audience

If you’re going to spend time creating content, you must get it right the first time. The key is to pay attention to who you are trying to reach and what makes them tick.

#2 – Create content that will be popular with your audience

This should be an obvious step in any content marketing strategy, but I’ve seen many businesses post random content and wonder why it failed to perform. 

There is no one answer to what type of social media posts work best on every platform. Understanding your audience and knowing what types of things appeal to them is key. For example, if you’re trying to reach a younger demographic, engagement may be higher if you post funny images or memes. If you are trying to reach an older demographic, a more serious tone may work best. You can also research what posts tend to be successful on each platform. For instance, Facebook has recently rolled out several new post formats that allow you to create a poll or use video.

#3 – Diversify your content by using multiple platforms

Although all social media platforms exist for the same reason, they offer different features. For example, Twitter attracts many users who like to post long text messages, whereas Facebook attracts more of an image-based audience.

#4 – Take advantage of multimedia content

Depending on your chosen social media channel, Sharing videos and photos can be a great way to connect with your audience. A video about how you use a particular product might get someone excited enough to click through and read more about that product on your site or blog. Images are easier to digest than text, so sharing interesting images may get readers interested in visiting your website as well.

#5 – Include links to relevant pages 

If you want people to visit specific pages on your website, including a link within a social media post is a great way to get people to click. Be sure to use the relevant keywords when you create the link. For example, if your post is about an upcoming event, be sure to include a link for registration.

#6 – Engage with your community

The more you engage with social media, the more likely your audience is going to be interested in interacting with you as well. This includes liking and commenting on posts and offering helpful and constructive feedback or questions directed at your brand.

#7 – Use hashtags when appropriate

This is another essential step in any social media strategy. Hashtags are a great way to connect with other users who have similar interests or like the same brands you like. They also make it easy for someone to search those terms to find what they’re looking for, whether from one of your business pages or another user’s personal page. There may be times where using a hashtag doesn’t apply, though, so you may want to post a few times without using one before you try it and see how your audience responds.

#8 – Be consistent with posting 

You want to make sure that your audience knows when they can expect to find content from you. For example, if you post on Facebook multiple times per day, be sure that each of those posts is spaced out enough so that people know what time of year to expect new updates from you.

#9 – Use proper spelling and grammar

If English isn’t your first language, don’t assume everyone will understand just because you’re using another language. If someone is taking the time to read something in a different language, it’s best not to confuse them with poor grammar and spelling.

#10 – Double check everything

Some social media platforms have strict policies about what type of content they allow. For example, Facebook has recently started banning ads that deal with financial products because they want people on the site to be there for entertainment purposes only. Make sure you know if your platform has similar restrictions, so you don’t risk getting banned from using them in a way that benefits your business.

#11 – Have a plan for negative reviews

Even if your product or service is great, there will be people who aren’t happy with it at some point. So how do you handle that? If someone posts comments on social media about something negative they experienced while interacting with your business, acknowledging the issue and explaining what you’ve done to try and fix it can go a long way toward repairing your reputation.

#12 – Track your results 

Analyzing the social media metrics and traffic from your posts can be a great way to analyze how well your social media marketing strategy is working for you. By doing this, you can figure out if your strategy needs tweaking or if it’s just not working as well as you’d hoped. 

Your social media content strategy will change over time as you listen and respond to the data. 

How often should I post?

It’s important not to bombard people with too much information all at once. Set a schedule for yourself that works best, such as posting twice per day, and stick to it [no more than three posts per day].

When is the best time to post?

If you post on social media in real-time, the best times to post are during peak hours when people are most active, such as lunchtime or early evening.

You can also schedule your posts ahead of time if you want to be more hands-off with your social media presence. This is useful if you have multiple platforms that you need to manage or a certain day and time when the majority of your audience will see your message, such as on Friday afternoon at 3 p.m.


Whether or not you should be using social media in your business is no longer a question. It’s now an essential part of any digital marketing campaign. 

The social media content creation process need not be confusing, as long as you stay true to your brand and use these tips. By doing so, your social media presence can be a prime marketing tool for your business. 

Share this post