Direct Response Copywriting is important for your business. A lot of people think copywriting only applies to sales letters, but it’s so much more than that. In this post, I’ll teach you how to use the principles of direct response copywriting in any type of writing.
“Nobody likes being sold to, but everybody loves to buy,” the saying goes. It’s true. Just look at the popularity of TV home shopping networks and infomercials. People watch them for enjoyment and often purchase products they would never buy if they were sold to directly. This is how to sell without selling.
It’s no secret that using the right upselling techniques will dramatically increase your sales. These successful upselling tips will take your business to the next level and ensure you have a smooth path for growth.
Copywriting is the art and science of producing words that sell. Good sales copy contributes to making a winning marketing strategy, as it persuades customers or clients to buy your products. If you want to write a good sales copy for your business, you must follow a proven copywriting process from start to end.
Gary Halbert was one of the greatest minds in direct response marketing, and his legacy lives on in the form of The Boron Letters. These letters are a collection of Gary’s best marketing advice, insights, and tactics that has been gathered over decades to help marketers grow their business.
When I started learning direct response copywriting in 2009, it was a frustrating and confusing time. Much of what I was learning didn’t make sense, and there seemed to be a hundred different opinions on what constituted good copy.
So let’s keep it simple.
Hi, my name is Mick Meaney and I’m a full stack digital marketing expert.
This is my personal blog where I share my experience of 23 years in the digital marketing industry.
I am not available for hire.
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