“Nobody likes being sold to, but everybody loves to buy,” the saying goes. It’s true. Just look at the popularity of TV home shopping networks and infomercials. People watch them for enjoyment and often purchase products they would never buy if they were sold to directly. This is how to sell without selling.
Direct Response Copywriting
Direct Response Copywriting is important for your business. A lot of people think copywriting only applies to sales letters, but it’s so much more than that. In this post, I’ll teach you how to use the principles of direct response copywriting in any type of writing.
Copywriting is the art and science of producing words that sell. Good sales copy contributes to making a winning marketing strategy, as it persuades customers or clients to buy your products. If you want to write a good sales copy for your business, you must follow a proven copywriting process from start to end.