If you are running, or are in the process of starting your own business, one of the most important steps is to build a marketing plan that will guide you from start to finish. You need this roadmap before you make any final decisions about your company and its future. One of the important steps in achieving that is by developing a top-of-funnel marketing strategy (TOFU).
Want to grow your business? Learn why it’s important to use marketing funnels in your digital marketing strategy. Measuring KPIs, website tracking, and how to build a sales funnel are all covered here.
This is how to build an inbound marketing funnel, from top to bottom. I’m going to walk you through the three core stages so you can convert strangers into customers. Let’s start with content because on the Internet, content is king. Driving Traffic To Your Inbound Marketing Funnel We drive traffic by promoting relevant content, …