15 of the best SEO software for your small business

best SEO software for small business

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Choosing the best SEO software for your small business can be daunting. 

There are numerous platforms on the market, but the question remains, which one is right for your organization? 

The answer depends on just how much you wish to get involved with SEO tasks. If you’re looking for a simple SEO solution, then an SEO plugin like Yoast SEO will do just fine. However, it will have limited functionality. 

But if you want full control over your SEO strategy and enjoy being hands-on with the process, then you’re spoilt for choice. 


SEMRush is one of the best SEO software platforms for in-depth SEO team collaboration. It’s more than just a keyword tool. 

It allows you to track your competitors, monitor keywords, and get a breakdown of their organic search traffic. 

You can also export data to Excel or CSV files for further analysis.

But what makes this one different from the others is that it provides in-depth competitive analysis, giving you valuable insight into industry leaders and allowing you to benchmark your performance against them. 

This knowledge will prove useful for making strategic decisions about future marketing campaigns/developments. 

The insights can be used to discover new opportunities in your market and include competitor insights on websites selling similar products.

SEMRush is an SEO platform that delivers a wealth of information on your rivals. 

Moz Pro

Although Moz Pro is a paid tool, it’s worth every cent. 

The benefits it brings to your SEO efforts will likely outweigh the actual cost of the package. 

It offers detailed data on ranking and keyword position, which allows you to work out more precise strategies for future campaigns as well as letting you know when they are working. 

The tool also grants access to an effective SEO opportunity tracker that gives you insight into industry news and trends, in addition to providing extensive on-page analysis of competitor webpages for individual keywords.  

It also allows users to schedule reports as well as providing in-depth information. 

Moz Pro is one of the best SEO software solutions for small businesses. 


Ahrefs is another great platform for small businesses due to the volume of data it provides. It generates reports that provide information on ranking, traffic, backlinks, and keywords. 

You can even view competitor keyword rankings across a variety of locations worldwide in real-time or over a period of time (i.e., one year). 

This is particularly useful if you’re looking for an SEO opportunity overseas (e.g., the US). 

Additionally, Ahrefs’ Content Gap function allows users to uncover topics/keywords that are receiving little – no love online, so there’s potential for your organization to exploit these gaps and start building links from relevant sites.

All this said, Ahrefs is a powerful SEO platform that will automatically keep an eye on your competition and its rankings. It’s fantastic for small businesses interested in increased visibility via search and those looking to gain global exposure. 


SpyFu is great for tracking organic keywords and campaigns on your competitors’ websites. This tool also gives you an idea of where they are getting all their traffic from, which can be used to optimize your own website’s marketing strategy. 

It allows users to view top pages in a particular industry as well as the target keyword selection criteria that generate the most visitors per month (i.e., geo-targeting info). 

Additionally, SpyFu is an affordable SEO software package for small businesses with limited resources. 

Furthermore, SpyFu has a tool that allows you to find out your competitors’ most profitable keywords and then turn this information into actionable strategies. 

Gaining knowledge of what works best online will enable you to improve your own search performance as well as making informed decisions on future campaigns/developments. 

All in all, SpyFu is a great tool for small businesses that want to see their website ranking at the forefront of Google search results.

Searchmetrics Suite

Searchmetrics Suite boasts a number of benefits, including showing marketers how to improve rank through keyword optimization.  

It provides advice on phrase match types and content analysis, giving users a better understanding of what works in search and which strategies are worthwhile. 

The platform also allows users to evaluate competitor sites and see how they rank against them. 

Furthermore, the tool provides SEO tutorials on topics such as link building essentials, research skills for successful campaigns, and brand management development, to name but a few. 

So if you’re looking for a comprehensive set of insights into organic traffic generation coupled with practical advice on campaign execution, then Searchmetrics Suite is a good choice.


KWFinder is a tool that provides users with the latest in SEO metrics and data. It gives you instant access to hot keywords, rankings, backlinks, as well as allowing you to track changes to competitors’ sites over time so you can predict future moves and maximize gains.

KWFinder is particularly useful for small businesses launching a new website and want to know exactly what they need to do to get the top ranking. 

All in all, KWFinder is a comprehensive suite of tools for SEO that can help you improve your organic performance on search engines such as Google, Bing & Yahoo. 

Screaming Frog SEO Spider Tool

The Screaming Frog SEO Spider tool is one of the best for identifying errors within web pages, such as duplicate meta tags.  

This can be used by small businesses who are looking to achieve higher rankings via search engine optimization without wasting time on irrelevant keywords (i.e., too much competition). Alternatively, you could sit down with the team and discuss how you can improve your chances on search engines. 

Each page analysis is labeled for duplicate meta tags; missing titles and descriptions; link spam (i.e., unnatural backlinks); canonicalization problems, and nofollow attribute issues. 

The software instantly gives users a snapshot overview of their website’s SEO status and highlights problem areas that need to be dealt with accordingly. 

All in all, this is an affordable SEO tool for small businesses hoping to fine-tune their online presence without having to break the bank. 

Answer The Public

Answer The Public is a free website that shows you which questions are being Googled. 

This tool enables users to see what the most frequently asked questions are about keywords, a company, product, or service before they invest in expensive content marketing campaigns or SEO strategies. 

Using Answer The Public may help you improve your SERP rankings by allowing you to answer searchers’ queries directly. This means that when people type certain words into the search bar, you’ll be one of the first links to appear (i.e., more clicks). 

Additionally, if someone searches for terms related to your topic area but doesn’t use your exact name, Answer The Public can also reveal these potential opportunities so your website will rank higher than competitors who choose not to use this free data. 

For example, if you provide a digital marketing service, then you’ll want to rank highly for keywords such as ’email marketing’ and ‘content marketing. 

However, by analyzing the search terms related to these topics via Answer The Public, you’ll have more insight into what people are actually searching for instead of focusing on your own interpretation. 


UberSuggest is a free keyword suggestion tool that can help you discover long-tail keywords quicker and easier than ever before. 

Part of the software is based on Google’s autosuggest feature, which shows users relevant search terms as they start typing in their query. However, unlike the suggested words provided via Google, UberSuggest allows people to see more options (50 or so) at once. 

For example, if you run a landscaping business, then you’ll want to target vertical search terms such as ‘landscape lighting.’ This will enable your website to rank higher for specific terms related to this industry niche area. 

UberSuggest is ideal for small businesses interested in increasing organic traffic without spending a fortune on SEO software. 


BuzzSumo is another popular tool that helps users analyze and find relevant social media content for any topic of interest within seconds. 

People use BuzzSumo to discover influencers and content marketing opportunities because it’s free, very easy to use, and provides excellent results right away (no signup required). 

All you have to do is enter a few search terms into the box. From there, Buzzsumo will show you which articles/videos are being shared most frequently in order for you to understand how effective various strategies are across your niche area. 

Similarly, this software is ideal for people who wish to find the most influential bloggers in various niches so that you can establish relationships with them and ask them to guest post on your site (i.e., drive traffic back to their website). 

BuzzSumo helps you locate contact information as well as easily track backlinks to any content, which makes it a powerful SEO resource for small businesses looking for fresh ideas when it comes to generating organic search engine traffic. 

Google Analytics

As one of the most popular free SEO tools for small businesses, Google Analytics lets you track your website’s performance. 

That way, you’ll be able to identify which pages are generating traffic, how much it is costing (in terms of organic clicks), and what types of content work best.  

From there, you can make informed decisions about your keyword strategy so that you rank higher while spending less money.

Google Analytics also allows users to track their company’s brand mentions in social media along with optimization suggestions from real-time data. 

Overall, Google Analytics is an essential tool that should be used by any business owner regardless of how much competition they have.  

This lets you remain fully aware of how well your business performs over time and is a great free SEO tool for small businesses.  

Google Search Console

The Google Search Console is a free SEO tool that allows you to manage your Google webmaster account as well as monitor and diagnose any crawling, indexing, or SEO ranking issues.  

This is essential for the success of your website because it will enable you to act quickly when needed. 

For example, if there are any problems with your website, you will be notified. 

You can also see which keywords you’re ranking for in Google’s search engine. 

Google Keyword planner

This is another useful free SEO tool for small businesses because it helps you decide which keywords are worth investing in. 

This can be helpful if time and/or money are a constraint. For example, suppose your company already has a strong online presence but would like to expand on that success. In that case, the Google Keyword Planner may suggest additional keywords related to current content topics. 

You can even use this data as inspiration for blog posts or product pages so that people who search for these terms will find your company more easily than others.

Google PageSpeed Insights Tool

Page speed is becoming an increasingly more important aspect of on-page SEO. 

As a result, Google’s PageSpeed Insights tool will help you understand how fast your website loads by providing feedback on performance. This can be especially helpful if there are any issues because then you’ll have a better idea of what needs fixing.  

You can also use this free SEO tool to see where specific problems occur, such as when hosting images or using external resources. 

Additionally, the reports from this tool can give you important information about mobile compatibility so that you don’t overlook these crucial elements while optimizing your site.

Google Trends 

Google Trends is an excellent free SEO tool that facilitates keyword research. 

For example, suppose you’re launching a new product and have been brainstorming words related to your niche. In that case, Google Trends can help you determine which of these terms are most in-demand and what geographic regions they originate from. 

This data can help inform future content marketing campaigns.


You don’t have to use all of these tools, but by carefully selecting the right ones for you, you will improve your website traffic while also increasing search engine visibility. 

This can help small businesses to stay ahead of their competition without spending money on expensive services or software packages.  

But remember that search engines are constantly changing, so it’s important to regularly research new tools and techniques. 

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