Purpose-driven marketing is a method of reaching your customers by aligning yourself with similar goals to theirs. When done correctly, purpose-driven marketing enables you to attract and engage a more targeted audience and profit from that increased exposure.
July 1, 2021
A content marketing pyramid is important because it visualizes how your entire content marketing system works. It shows the hierarchy within the pyramid, and it will show you where to begin planning your content strategy. There are three layers to a content marketing pyramid; top, middle and bottom.