August 2021

Top of Funnel

The Science of Top of Funnel Marketing

If you are running, or are in the process of starting your own business, one of the most important steps is to build a marketing plan that will guide you from start to finish. You need this roadmap before you make any final decisions about your company and its future. One of the important steps in achieving that is by developing a top-of-funnel marketing strategy (TOFU).

inbound lead generation

inbound lead generation made simple

While inbound lead generation has been around for years, it can be confusing. Today I’ll make it simple to understand. Inbound marketing strategies are so powerful because they work on getting prospects to come to your website and find what they need without you having to go search them down or spend money on advertising. 

EDM Marketing

How to create EDM marketing campaigns

EDM marketing stands for Electronic Direct Mail. It is marketing through email, online adverts, and social media. The goal of this type of marketing is to generate leads and drive conversions. The difference between EDM marketing and email marketing is that it’s a direct form of communication since you reach out directly to each recipient in a highly targeted manner.